 THE BLOG IS HERE
We are now practicing what we preach by having our very own blog. Blogs have become an increasingly popular way to keep websites fresh and updated by providing commentary or news on a particular subject instantaneously. The ability for readers to leave comments in an interactive format is also an important part of many blogs.
To ensure CIB’s website is relevant with up-to-date information, we will now be recording all our industry events, news and reviews as they happen.
»Click here to view the blog
Strengthening CIB’s new media skills, our very own Alasdair Glen attended an effective corporate blogging seminar. The course was too extensive to delve into too deeply, but we’ll certainly be looking to demonstrate the key features of any good blog on the CIB site.
»View our quick tips here
CASE STUDY
A plum of a campaign
 With over 2,300 architects enquiring in under two months and entries from 95 of the top 100 practices, this year’s Zumtobel Photographic Competition clearly demonstrates that online advertising is the most cost effective way to reach an architectural audience. To highlight this significant rate of change, three years ago we received only 636 responses to on-the-page advertising and last year, by promoting the competition online, we got close to 1,200 responses. 12 months later and this figure has now nearly doubled, no doubt helped by a stand alone email to BD’s subscribers. This clearly highlights how architects are increasingly engaging with online media. You need to be there.
»Click here for more...
SUSTAINABILITY NOW
CIB is always keen to keep clients up-to-date with new innovations, and the latest offering from www.building.co.uk is a great example.
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SO YOU THINK YOU KNOW THE PRESS
We recently took part in the ‘So you think you know the press’ debate, an International Building Press event as part of the London Festival of Architecture.
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GREEN GUIDE GOES ONLINE
The new version of the Green Guide to Specification is now available online, giving designers and specifiers easy-to-use guidance on how to make the best environmental choices when selecting construction materials and components.
The Guide is available at www.thegreenguide.org.uk
BREEAM 2008 UPDATE — WATCH THIS SPACE
BREEAM is undergoing a major update that will come into force on 1 August. BREEAM 2008 goes beyond the normal biennial update with step changes that include:
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a new two-stage assessment process: Design stage and Post Construction |
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the introduction of mandatory credits |
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a new rating level of BREEAM Outstanding |
Visit the website for more information www.breeam.org
NEWS
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CMPi has been completely restructured with a new Building Division being created which includes Building, BSJ and BD. |
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August will be the last issue of WNIB (What’s New In Building). Citing overwhelming competition and more popular forms of media, the magazine is shutting down. CMPi will continue to focus on the building and construction industry through its other publications Building, Building Design and Property Week. |
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Atom Publishing (also publish RICS Business) has taken ownership of RIBA Journal. |
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Building Products has had a makeover – June was the first issue. |
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Think exhibition is no longer. |
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Practical Facilities Management Magazine has announced the launch and redesign of its website, which now includes a full contact directory for service providers and suppliers as well as advertising links, editorials and a comprehensive news database. The development of the website will most likely replace the printed publication. |
MOVERS AND SHAKERS
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Fiona Russell-Horne is back to work at BMJ as Managing Editor and Acting Editor of BMJ.net. |
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For the meantime Jane Oliphant will continue as BMJ’s Editor. |
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Anthony Hawkswell has recently left Faversham House and Will Parsons has stepped into his shoes as Editor of DIY Week and DIYweek.net. |
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Gemma Emslie is taking over from Gill Anderson as Editor of Total Retail, while Gill concentrates on other areas of the company.
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Allison Heller is leaving Housebuilder. Suzie Mayes will be looking after the day to day aspects of the magazine, while Ben Roskrow will be overseeing the editorial operation as Managing Editor.
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JUST FOR FUN...
Who does this remind you of? If you think you know all four CIB staff, email your answer to Laurence by clicking here for a chance to win a bottle of champagne.
Why don't you 'Simpsonize' yourself or a colleague at »Simpsonize me? |
JOIN OUR DISCUSSION THREAD
“We’re all doomed” as Private Fraser from Dad’s Army would have it. But we knew that this was never the case.
That’s the feeling you get currently as the economy goes to hell in a hand cart and panic begins to grip the professional marketer. Let’s face facts the next 18 months are going to be significantly more difficult than the previous 10 years, so what should we do ?
»Click here to take part. |
