PR IS ABOUT WHO YOU KNOW
WHAT YOU KNOW AND HOW YOU WRITE IT
At CIB we know the people that matter across every sector of our core press, we know how the industry works, and we understand the issues that drive it.
Our team talks to editors every day — we know their magazines inside out and understand what they want for their readers. That means we can deliver targeted and effective PR that gives our clients the coverage they demand.
One of our key strengths is our technical expertise. Every year we place around 400 features for our clients — putting across complex subjects in clear, precise and easy-to-read copy. This raises their profile and positions them as innovators and thought leaders in the industry.
“CIB has managed our PR program for over two years. With a business that spans very distinct market sectors it is important for Finnforest to have an agency that can manage multiple channels, messages and editorial relationships. CIB has, and continues to, deliver on all fronts — the quality of our editorial coverage is testimony to this. ”
