August 18 2010 | posted by Emmie Peryer | comments [0]

We have been working with a specialist contractor to understand what people think about apprenticeships. The research suggests that most people think that ‘Apprenticeships are for other people’s children’. We are currently using this in a hard-hitting PR campaign across the industry, national and regional print and broadcast media to highlight the problem. Our client is being interviewed by a range of radio stations while we arrange TV interview too.

August 12 2010 | posted by Emma Marsh | comments [0]

When a client has a new product to launch to market - the PR team at CIB is ready with its full support to maximise visibility and help make that launch a success. That was certainly the case when Fernox launched its new Total Filter TF1 for central heating systems. Interested? Then read on…

July 22 2010 | posted by Kieran Powell-White | comments [0]

Social not-working?
In graphics: Ups and downs of social networking sites

July 15 2010 | posted by Catherine Towns | comments [0]

GE Lighting used this year’s Light + Building exhibition in Frankfurt as a launch pad for its Facebook page, aiming to leverage interest from the huge noise that’s created around the show.

The PR team was tasked with not only arranging interviews and a press conference for international journalists but we also took our own cameraman along and directed a busy filming schedule of key personnel demonstrating the latest innovations on show.

July 09 2010 | posted by Louise Holding | comments [0]

For account executives in the PR team here at CIB, strong research skills and information gathering is paramount. Such research can present itself in many forms, whether it be finding out about a potential client’s products for a pitch, looking into the latest Building Regulations to enhance our feature writing capabilities or exploring the latest technological advances that can boost our clients’ coverage levels.  Indeed, in the last week alone, I’ve undertaken two projects where research was key.