July 22 2010 | posted by Kieran Powell-White | comments [0]

Social not-working?
In graphics: Ups and downs of social networking sites

July 15 2010 | posted by Catherine Towns | comments [0]

GE Lighting used this year’s Light + Building exhibition in Frankfurt as a launch pad for its Facebook page, aiming to leverage interest from the huge noise that’s created around the show.

The PR team was tasked with not only arranging interviews and a press conference for international journalists but we also took our own cameraman along and directed a busy filming schedule of key personnel demonstrating the latest innovations on show.

July 09 2010 | posted by Louise Holding | comments [0]

For account executives in the PR team here at CIB, strong research skills and information gathering is paramount. Such research can present itself in many forms, whether it be finding out about a potential client’s products for a pitch, looking into the latest Building Regulations to enhance our feature writing capabilities or exploring the latest technological advances that can boost our clients’ coverage levels.  Indeed, in the last week alone, I’ve undertaken two projects where research was key. 

July 06 2010 | posted by Gavin Tadman | comments [0]

The day that the recession was called you could hear the financials within a company tell their poor downtrodden marketers ‘I want accountability, accountability, accountability.’

July 05 2010 | posted by John Woodberry | comments [0]

CIB’s latest advertising campaign for Forbo is designed to inspire.