RIW
Advertising campaign
- Objectives
To continue to provide a creative platform for waterproofing products over 22 years based on service and technical knowledge
- Target Market
Architects and specifiers of waterproofing
- Activities
Full page advertising and online banner
- Media used
Architectural and Building press - Architects Journal, Building Design, WNIB, Building Products
- Results
A different but pertinent campaign every year for 22 years