ICI Paints

We gave ICI Paints greater coverage

  • Objectives

Strengthen ICI's position as the undisputed leader in the decorative coatings trade market in the UK and maintain premium brand positioning across its complete brand portfolio.

  • Target Market

Contractors, specifiers, architects

  • Method

Tightly targeted press relations campaign including feature articles, case studies and press releases, complemented by thought-provoking events and strategic partnerships with key media.

  • Results

ICI paints' SOV consistently 50%+ of the market over four year campaign. Over 40 feature articles placed across wide ranging media year on year.