Finnforest

Helping Finnforest to grow and grow

    Some of the events included:

  • Summer on the River reception and lunch with 16 editors from the timber trade, architecture and building sectors
  • Finnforest Timber Academy, special editors’ training course which was attended by 5 editors from the local authority, timber trade and trade professional media
  • Ice Sculpting Masterclass which was a Christmas event for 22 editors from the specification, trade, merchant and local authority media

  • Objectives

To get in touch, and stay in touch, with all relevant journalists in the trade media

  • Target Market

Timber, architecture, and builders' merchants trade press, local authority media

  • Method

Arranged over 70 face-to face meetings and events across one year

  • Results

Meetings and contact building generated over 7,000 single column centimetres, including 34 placed feature articles and generating a four-fold return on investment when related to advertising equivalent value.