Fernox

A winning campaign

  • Objectives

As part of the 'Winning Formula' campaign, to raise awareness of the new look 500ml treatment range and persuade installers to purchase the whole range as the complete water treatment package.

  • Target Market

Installers

  • Method

Re-branding launched to press and reinforced with supplementary releases and case studies highlighting usage and benefits of the 'F' 500ml range, along with strategic placement of feature articles. Competition for Professional Heating & Plumbing Installer magazine developed to support PR activity, which ran for three months for maximum impact.

  • Results

Three months of PR activity resulted in 24 pieces of coverage (with an advertising equivalent value of £14,294). Competition in PHPI magazine generated 850 entries.