Eurobond
Advertising Campaign
- Aggressive campaign to correct ‘mistruths’ circulated by competitor
- High impact, emotive campaign double page spreads, as first or second spread in publication
- Linked to micro-site for further site
- Client
Eurobond
- Target Market
Architects, developers, fire and risk assessors
- Objective
Raise awareness of the choice of material filling a composite panel
- Media Used
Architect's Journal, Building Design, Architecture Today, Building, Risk, Fire Safety Engineering, LABM
- Results
Enquiries and exposure to the issues, supported by similar PR campaigns