ARDEX
Direct Mail Campaign
- Direct Mail to a database of 2,265 contractors
- Large increase in awareness for ARDEX ’s ammonia free products
- Successful soft launch of ARDEX ’s new generation products
- Objective
To take 50% of the Low Odour sub-floor market by the end of 2006
- Target Market
Stockists and suppliers
- Activities
A comprehensive launch campaign, including advertising, point of sale (leaflets, posters, wobblers), invites to the London Floor Show and direct mail
- Results
From launch achieved position of 9th largest selling product in the ARDEX portfolio within 3 months