Assa Abloy Door Solutions - AADS

Loyalty Scheme – e-communication

  • An extensive market research was first carried out to understand distributors’ needs and requirements and to tailor the loyalty scheme offers
  • The VANTAGE Business Partnerships Distributor scheme was then introduced via face-to-face meetings and officially launched with the 1st VANTAGE Partners E-newsletter packed with product, company and industry news
  • The scheme was supported by a full information pack

  • Objectives

To improve AADS' relationships with its distributor network, to encourage mutual openness and to ultimately achieve added value and efficiency for all customers and suppliers throughout the supply chain using open and positive relationships

  • Target Market

Customers and suppliers chain – specifically distributors

  • Activities

CIB created the name, logo and launch campaign with a scheme information pack and E-newsletter

  • Results

1st E-newsletter communication: 32% clickthrough rate