THEY’RE A RIGHT COUPLE OF PIGS THOSE TWO

Who’s that ?

No not Pinky and Perky as the old joke goes, but our latest creative work for Sto.

With the market for EWIS products changing and the contractor having a bigger say in procurement, we developed a communication showing that Sto has a range of products that can suit any contract type and price point without compromising quality. The piggy bank images convey the available cost options and the mpu brings it to life through these two porcine beauties.

The campaign will run throughout late 2010 in the major construction press, both on the page and on line and marks a significant change in targeting for Sto. No porkies from Sto, just pigs.