Senses working overtime (with thanks to XTC!)

We were invited to develop a creative, innovative and intelligently executed communications platform to meet Sto’s set objectives, highlight Sto as a formidable player in all of their core markets and to develop in to market sectors where Sto is less well known.

Architects were the main target audience for this campaign and as we all know they love to touch, feel and engage with products.

In light of this, we developed an on the page and online advertising campaign focusing on 5 key products and linked these to the 5 human senses taste, touch. smell, vision and listen.

5 treatments were devised for the campaign and web pages for each of these were created with a separate url for each to ensure the customer can get to the product information directly and for tracking purposes / ROI.

The campaign is running in top architectural publications as well as more niche publications for the innovative odour removing paint StoClimisan.

Other products promoted were StoTherm Classic (EWIS System), StoVentec (Rainscreen Cladding system and finishes), StoSilentCool (Acoustic chilled ceiling) and StoVerotec Glass (innovative panelized interior and exterior glass cladding system).