Paviom Press Event

It’s not often that CIB gets to start work with a company from day one. However with new architectural lighting company Paviom - we were there right from the start. That meant the CIB PR and Client Services teams were in the exciting position of helping to launch a new company to market as well as a new range of products to the architectural and building, lighting and public sector press.

As the company has an exterior focus, we chose to bring the outdoors in (it also being October) and the press got a taste of the great outdoors - not just through the exterior lighting products on display but in the sunny conservatory of the Millennium Gloucester Hotel underneath some very tall and very real palm trees. 

It was great to see so many of the press make it out on a Monday - with Architects Journal, Architecture Today, Building, BD Magazine, Detail, Lighting, Lighting Journal, Mondo Arc, Specification, PSLG and PSB all attending.

Fred Bass, Managing Director of Paviom and Jason Thawley, the eco-designer behind the creation of the company’s signature product Lofoot presented to the press about the company’s plans and ethos for high quality design - from the energy efficient lamp source to the materials that go into the manufacturing process.

An inspiring speech from both Fred and Jason, and the chance to look at and handle the Lofoot lighting modules themselves, meant that we all came away enthused that a new company was born - and born out of a true passion for lighting.

After lunch, CIB made sure that no member of the press left empty handed, handing out press packs and - because eventually the editors would have to venture back out into the real outdoors - a Paviom branded umbrella.