Forbo - from butterflies to shredded paper

CIB’s latest advertising campaign for Forbo is designed to inspire.

Based on the theme of ‘You’re thinking…  We’re thinking…’ the campaign unfolds to answer questions that clearly position Forbo’s integrated flooring systems as the only choice. The series of ads tease out some of the key benefits, so whether it’s a perfect colour you are looking for, a wild pattern, next day delivery or even sustainability issues, Forbo has all the answers, or in this case ‘Knowhow’.
All of the advertisements are half dps format, and some of the magazines have even changed their layout to accomodate the creative.