The science of compliance

Elementus, the market leader in work place compliance, approached us to improve their branding.  One of the key offerings the company has is the level of service its staff provides and the friendly, approachable manner in which they do business. This became crucial to our thinking when we devised their new creative approach.

To maintain some consistency, and as such the brand awareness, associated with the old identity, we used Elementus’ existing corporate colours (green and orange) in all of the collateral we designed, which includes brochures, DM pieces, exhibition stand graphics and a series of on the page and online ad creatives.

The company offers over fifty services to various sectors (Property Management, Higher Education establishments and Corporate environments to name but a few). So, we devised a strategy to simplify Elementus’ message and target each sector with the services most relevant to them.

We commissioned some market research through Premises and Facilities Management magazine, a key publication relevant to Elementus’ key markets. This not only informed our activities but also gave the client a clearer insight into the market’s requirements at large. This research allowed us to design and produce a DM piece and brochure for each of the sectors considered of utmost importance.