Director’s Cut

GE Lighting used this year’s Light + Building exhibition in Frankfurt as a launch pad for its Facebook page, aiming to leverage interest from the huge noise that’s created around the show.

The PR team was tasked with not only arranging interviews and a press conference for international journalists but we also took our own cameraman along and directed a busy filming schedule of key personnel demonstrating the latest innovations on show.

The footage was used on Facebook (http://bit.ly/GELightFB) as a really engaging way of communicating the product’s key selling points and also used internally at GE Lighting’s own sales conference.

We’ve chosen an out take here of Robert Gray having a bit of fun with the Tetra Contour!

May the force be with you from cib on Vimeo.