GEZE UK - We’ve got everything covered

GEZE UK’s manual/automatic door and window control systems product portfolio is one of the most comprehensive on the market. However, it is not always common knowledge.

GEZE UK’s 2009 marketing strategy focused very much on products rather than market sectors, promoting the following three ranges: Slimdrive 7cm, Automatic Sliders and Manual Sliders. The target audience spread down the specification chain from architects, architectural ironmongers (AIs), fabricators to contractors.

We were invited to create a suite of on-the-page adverts, which would emphasise GEZE’s expertise/heritage and drive for innovation as well as summarising the ranges’ key benefits.

We developed the “We’ve got everything covered” theme with a sophistication slant in the design (background colour and reflections), which addressed the target audiences’ key requirements when specifying/installing.